A full operational audit of your business. In one week.
I take your business apart across twenty angles: ops, ad spend, funnels, stack, data, team load, inbound flow, the founder bottleneck. What I find becomes a ship list, a phased plan, and a written memo you can act on with or without me.
Seven days. No slides. A memo at the end.
Discovery.
90-min call plus an async questionnaire. You send me access, dashboards, context. I read everything before I open a tool.
Rundown.
Aether — the audit tool I built for this — runs on your business. I look at ops, ad markets, inbound flow, stack, and where AI earns its keep. Nothing is off-limits.
Synthesis.
Written memo. Ship list, ordered. Phased plan with timelines. A proposal for what comes next, if we move forward.
Walkthrough.
90-min call. We read the memo together, front to back. You get the document either way. No pressure to continue.
The Rundown is a narrow door.
Not everyone should book. Read this honestly. It saves us both a week.
This works for
- Founder-led businesses, $1M to $5M ARR
- Creators with real inbound volume and a team
- Operators who need someone to build, not advise
- Companies where the founder still owns the P&L
- Teams willing to share real data on day one
This doesn't
- Pre-revenue ideas looking for validation
- VC-funded companies wanting strategy decks
- Anyone looking to offload accountability
- "Help us use ChatGPT" requests
- Anyone who needs a pitch deck more than a plan
A memo, not a deck.
On Day 6 you get a document between eight and twelve pages, written end-to-end by me. No templated slides. No consulting frameworks. Specific enough that a new hire could read it and understand the business.
- 01Findings. What's leaking money, attention, or leverage right now.
- 02Ship list. Concrete systems to build, ordered by impact-per-week.
- 03Phased plan. 30 / 60 / 90-day sequence, with honest dependencies.
- 04Stack notes. Tools to keep, tools to cut, tools to add.
- 05Proposal. If we work together after: scope, price, timeline.
Findings
- missed-call leakage · ~$100K+/mo
- no attribution on Meta spend
- CRM + ads running blind
- 3 team hrs/day on copy-paste ops
- founder in the inbox > 2 hrs/day
Ship list
- voice receptionist (maria)
- attribution pipeline
- daily ops dashboard
- content swarm v1
- inbox triage agent
Outcome · 90d
Things people ask before they book.
If this reads like a fit, take the slot.
Two founders per quarter. Booking opens May 5. Average time-to-memo, seven calendar days.
Not a fit? Read the Field Notes · see Selected Work · keep in touch on X. I read everything I'm sent.